1917
Built with purpose
First completed as Plant No. 4 for the Phoenix Knitting Company, the space was designed with a purpose. Open floor plans and oversized windows filled with natural light supported early textile production.
This place has history
Welcome to the Phoenix Building
Completed in 1917, the Phoenix Building was originally constructed as Plant No. 4 for the Phoenix Knitting Company, one of Milwaukee’s most influential early textile manufacturers. Designed by architect Otto C. Uehling, the building featured open floors and large windows to bring in natural light. This was intentional. The space was built for detailed, hands-on work, including the production of silk hosiery.
While many industrial buildings of the time focused on heavy machinery, the Phoenix Building relied on skilled workers, many of them women, whose work required precision, intention, and care. Sound familiar? Today, the building continues as a historic reminder that good work lives in the details. We’re proud to call it home.
Early-mid 1900s
A hub of Milwaukee’s industrial life
The building operated as part of Phoenix’s larger manufacturing network in the Third Ward. Workers came together here to support silk hosiery production during Milwaukee’s industrial era.
1980
A new chapter for the Third Ward
Officially renamed the Phoenix Building, it was freshly renovated while preserving the old charm and character we love. This marked its transition from manufacturing to offices and studios as the Third Ward began its revitalization into the neighborhood locals know and love.
1980
Recognized as historic
The Phoenix Building was added to the National Register of Historic Places, preserving a piece of Milwaukee history that still feels very much alive.
Today
A place we’re proud to be a part of
Now it’s home to a mix of modern creatives, professionals, and local businesses, continuing its legacy as an active part of the Third Ward community. Dr. Blair and our team at Third Ward Dental couldn’t be more excited to be a part of it.
A legacy worth continuing
Founded by Dr. John Moser
Before Third Ward Dental became what it is today, the practice was founded by Dr. John Moser, who cared for this community for many years and built meaningful relationships with generations of patients. His commitment to thoughtful, patient-first dentistry helped shape the foundation we’re proud to build on today. As the practice enters its next chapter, we carry that spirit forward — honoring the past while continuing to evolve the experience for today’s patients.
Learn more about Third Ward’s story
History nerd? Check out some articles and more info about the building's history.
On Milwaukee
Urban spelunking: Walking the Phoenix Knitting Co. tunnel in the Third Ward
You'd never know it by walking the streets above, but there is a tunnel beneath the Third Ward connecting three of the numerous buildings that once comprised the large Phoenix Knitting Company complex in the neighborhood.
Urban Milwaukee
Phoenix Building
In 1917, architect O.C. Uehling designed the Phoenix Knitting Company Plant #4 to house Phoenix’s dyeing, washing, and knitting operations.
Historic Third Ward
How The Historic Dye House And Phoenix Buildings Are Knitted Into The Fabric Of The Third Ward
A century after its completion, the Dye House remains the tallest building in the Third Ward.
Little details you’ll appreciate
Our office lives inside the historic Phoenix Building, one of the Third Ward’s most iconic landmarks. This isn’t a styled space pretending to be old. It’s the real deal.
Big, open windows overlook the lake and fill the space with natural light. It almost feels like a lake day. Almost. You’re still at the dentist, but it definitely helps.
Original hardwood floors and preserved historic features set the tone for a relaxed, comfortable visit from the moment you walk in.
Our tools are pretty neat.
Here’s why
Digital imaging and photography
High-quality images let you see what we see, so conversations are clearer and decisions feel easier.
iTero digital scanning
No messy impressions. Digital scans are faster, more comfortable, and more precise for Invisalign and treatment planning.
Cone beam CT imaging
Advanced 3D imaging helps us plan care more accurately, especially for complex cases. That means safer, more thoughtful treatment.
Visual treatment presentations
We use screen-based visuals to walk through findings and options with you. It makes appointments easier to follow and questions easier to ask.
3D facial scanner
This quick scan creates a 3D image of your face and smile, helping us see how everything works together. When we pair it with detailed dental imaging, we get a clearer picture and can plan your care more thoughtfully, with results that look natural and feel right.
Modern practice systems
Scheduling, communication, and follow-up runs smoothly behind the scenes, so your visit feels organized and on track.